In this day and age, you’ll be left behind if your business doesn’t have a website. Are you aware that billions of people are active Internet users? If you don’t establish your business in the online realm, you’ll miss out on a lot of potential sales. When you are in business, it is imperative that you have a website. The more visible you are in the World Wide Web, the more people will get to know you and learn about what you can offer them. The three most important features of a business website include a search bar, a testimonial page, and business live chat software.
You have to assume that most if not all visitors have a short attention span. When they visit your site they expect to immediately find what they came to your site for. If it’s not on your homepage, they’ll end up navigating to other parts of your site and if they can’t find the product or service they want in the first few seconds, they will abandon your site. Don’t wait for this to happen. All you need to do is to include a Search Bar on your homepage so they can easily and conveniently type the keywords they need and it will take them there.
The “About Us” page of your website is you selling your brand to your customers. Sorry to say but it’s not going to convince your customers no matter how careful you are with the words you use because people, in general, are moved by facts and real stories rather than sales talk. You can convince them to buy from you, trust you and partner with you through a testimonial page where previous customers express their satisfaction with your product and service.
Business Live Chat Software provides instant feedback from your customers via chat so you will be able to know what areas in your business need improving. It’s also an excellent medium to address the needs and concerns of your customers.
When creating a website, never forget to include a search bar, a testimonial page, and Business Live Chat Software. At Digital Leadsource, we offer a managed website live chat service that helps increase the number of leads your business gets online. Visit us at our site to learn more.
