When using a business live chat software for lead generation, there is key information you are looking for. And the more information, the better. You are able to customize answers about your services and products if you know some basic facts about the person you’re live chatting with, their company and their goals. Here are first five things you should hone in on during a live chat:
Getting a first name is a breeze. Getting a last name is a little trickier. But, a full name is the very beginning of establishing a relationship with a potential customer. This gives you the green light to ask for further information, as trust is growing among the conversation. You can also use this to personalize follow up emails and phone calls later on.
You officially have a proper chance at generating a lead once you have a form of contact. And a phone call is arguably the best form for follow-up. First of all, it’s obvious what you’re going to do with a phone number. Also, it’s hard to ignore a ringing phone once you give them a call.
But, it is important to recognize a couple things about them before giving a call. What time zone are they in? Did they mention (or did you ask for) the best times to call? Be respectful of them sharing personal information with you.
The next best form of contact is an email. A welcome email or rundown of what you chatted about after your live chat can be a great way to transition from live chat to lead. But, as they may be with a phone number, people can be hesitant to hand over an email. Ensure that you won’t be signing them up for a bombardment of emails. Unless you are. Either way, let them know how you will be using their email, should they inquire.
They are reaching out for a purpose. You want to tailor your services and product to their needs. So, you need to know what their business goals are. You can then provide them with information instantaneously, or build a strong follow-up.
You’re only speaking to one person, but chances are, they’re speaking on behalf of an entire company. A company name is just as important as a personal name so you know what your service or product would be pertaining to. Also, ask for a website so you can scope them out with ease.
Digital LeadSource wants to assist you in generating leads for your business. Contact us today to learn how business live chat can build better your business to consumer communication!
