Email seems like a necessity. And for some business communication, it is. But, when it comes to quick and efficient business-to-consumer communication, a business live chat software truly trumps email marketing. And, with clear lines of communication, your agents are able to better your lead generation process. So, keep reading to learn why live chat should become your go-to when talking to potential new clients:
Email can be thorough. But the truth is that there is extremely low engagement, especially through curated, mass email marketing efforts. Live chat is proven to have approximately 15x more engagement than email. So, if you are wanting to maximize the communication between your company and your customers, live chat is the better option.
On average, how long does it take you to answer an email? A few hours? A day? Live chat is instant. In fact, agents have three minutes to respond or the chat is transferred to another agent. This instantaneous dialogue allows for quick problem solving, which leads to happier customers and hopefully some quality leads!
With live chat, your return on investment is so great because the investment truly is minimal compared to continuous email marketing. It takes a lot of time to create and distribute emails. Live chat simply requires a few setting changes and a quick website integration. Then, you can start bringing in potential leads and generating more money.
Selling is not necessarily the goal of a live chat software. But, your agents can most definitely make a difference for your e-commerce store. If they are well-trained and familiar with your product, live chat agents can recommend other services or products your business offers that are at a higher value. This is called upselling. Agents can also guide online shoppers to a conversion by answering questions that leave them uncertain.
There is no need for formality for any and all types of business-to-consumer communication. Sometimes all a website visitor has is a simple, one-part question. And, if it is more involved than that, live chat can still save you time. The window is easy to access, and tickets streamline the conversation after hours. With email, the entire process of writing, sending, waiting, and responding takes too long and is simply inconvenient. So, if you are looking to streamline your business-to-customer communication process, live chat is once again a great option.
Honestly, having more than one form of contact on your site is wise. So, do not leave your email address off your website just because you have live chat. Use your email address to supplement your live chat service!
A business live chat software can be so beneficial for your business. Its modernity and efficiency show potential new clients that your business is at the forefront of the industry. So, request a free, 30-day trial to see just how effective our live chat service can be!
