What if you could increase your leads by 40 percent? And, what is at least half of those resulted in successful conversions? Business live chat has become the premier way to generate leads and maximize your company’s online functioning. Through an increase in business-to-consumer communication, your business is able to build trust. And that is essential when looking to create conversions. Plus, according to the American Marketing Association, customers who used live chat in 2016 were three times more likely to make a purchase. So, how to reach your weekly, monthly, and even annual goals with live chat? Keep reading:
Yes, simply having a live chat window can make website visitors trust your business more. But, if they use that chat and get nothing out of it, is it worth it? No. You need to make sure that your chat is providing useful information and then some. Maybe that “more” is an online resource so they can learn more about your services and policies, or maybe it is a coupon code for a returning visitor. Your customers’ time is valuable, so make sure your chat reflects that.
Business change on a daily basis. Whether it is a new protocol or a new deal, your agents need to know so that they can provide better service. And, the better the service, the happier the chatter. And happy chatters lead to more conversions. So, have an initial training session in addition to supplemental education.
Is your goal to collect contact information or get them to an online cart to purchase immediately? When you can focus the type of lead you want to generate, you can customize the entire live chat experience.
Your chat window can be on as many or as little pages as you want. If you are looking to target people the second they get on your site to offer valuable information, have your window on the homepage. However, if you are looking to convince someone to take the final step of a purchase, use an automated response when they are on product pages. These messages can answer questions they may have or offer a deal.
To an outsider, upselling may seem like a cheap way to make more money. But, it can be so effective – as long as you do it purposefully. Live chat allows you to see which page your current chatter is on. If they are looking at a particular product that has another version that’s a healthy amount pricier, you may consider suggesting it. Highlight the benefits and differences rather than the prices difference. This is up to your agent’s discretion. If they think the time is appropriate to upsell, and they can do so without looking like a scammer, go for it!
The perks of implementing a business live chat are endless. Whether your goal is to optimize business-to-customer communication or maximize conversions, Live Chat is your platform. Within just a few months of installation can generate more leads than ever. So, request a 30-day, free trial to take the first step in what could be a business-building transformation.
