Live chat for lead generation? That doesn’t mean a phone call? Not anymore. Live chat is a managed service that connects website visitors with the company they’re visiting. And, it’s proving to be a worthwhile venture. This modern day, lead-generating tool has the potential to change how your company connects with potential customers. Here are four reasons you should consider customer live chat:
Generating leads is the main goal of using customer live chat for business. And, it’s proven to be successful. Studies have shown that more people are willing to make a purchase – and even repurchase – if they have interacted with a live chat service. The instantaneous response plays into today’s changing consumer culture. Potential customers want answers as fast as possible, and live chat satisfies that want.
When a visitor enters your website, you want them to stay for a while and check out all that your business has to offer. A bounce is when a visitor goes to a website and leaves after viewing a single page. The bounce rate is a single-page visit divided by all site sessions.
You want visitors to spend more time on your site. And, live chat can encourage visitors to do just that. Visitors will not only stay on your site longer because they are having a conversation, but can be lead to other pages as the conversation changes.
The main goal of utilizing a live chat service is to generate more leads, but improving your customer service is most definitely a perk. Live chat makes it easier for customers to have questions answer rather than having them jump through hoops to get in contact with you. And, ultimately, if your customer service is strong, someone is more likely to come back and make a purchase.
Establishing good relationships with customers can make a huge difference in retention and leads. Live chat starts a conversation with a visitor and can begin to make them more comfortable with your company. They can get their questions and concerns answered all while getting a better understanding of how your business runs. Not to mention, you get a better understanding of your demographic.
Digital LeadSource can help transform your lead generating strategy with customer live chat. So, request a free trial today and start to see the benefits!
