Lead generation isn’t just about driving visitors to your website. It’s about interacting with them after they get there, finding out what they need, and capturing their information. Live chat can be a great resource to do just that. Let’s take a look at some ways you can generate new leads using customer support live chat.
When someone comes to your website, they want to talk to someone. 44% of online consumers say having questions answered by a live person during an online purchase is one of the most important features a website can offer. Live chat does exactly that. It also allows you to gather information about them to include in future marketing efforts, such as email marketing.
The beauty of live chat is that you can be there for your customers at the drop of a hat. We can’t work 24 hours a day though. Even though we can’t work 24 hours a day, live chat still can. When your team isn’t able to connect with prospects in real time, the chat box turns into a lead capture form that allows you to grow your email list by making it easy for site visitors to send you their information. Think of it as an answering machine for your live chat.
Social media can be a great place to reach people who are talking about topics related to your product or service but haven’t made it to your website yet. Posting a live chat link to social media invites people to come to your website to talk to you. These chat links can also be added to email signatures and embedded on Facebook pages to engage leads in instant conversations wherever they are on the web.
If you are considering live chat, come talk to us! At Digital LeadSource we are an industry leader when it comes to using live chat to generate new leads. Click here to start your 30-day free trial.
