The big picture of digital marketing is lead generation. Whether they are made through your social media accounts or your website, leads are more likely to come when your business has a good rapport with your visitors.
Nowadays, there are few people who actually enjoy chatting on the phone. So, you are left choosing between a contact form or Live Chat on your website for communication with customers. Implementing Live Chat on your site can transform your lead generation strategy. Here’s why you should consider using Live Chat on your website over a traditional contact form:
You want leads, and you want them now. Your customers want answers, and they want them now. So, Live Chat is a win-win situation. With a real conversation taking place, your employees can collect contact information while they listen to what the customer needs. Then, they can provide visitors with details about your products and services.
Lastly, this all happens in real time. That means you can generate leads instantaneously rather than responding to an email after the fact.
For site visitors, filling out a contact form can feel like a big commitment. Because they’re so impersonal, forms make users wary of inserting private information. They cannot be assured that there is an actual person – not a robot that will disperse their information across the web – on the other end.
“How do they know your chat isn’t a bot?” you ask. They can’t – not for certain, at least. But with a face, a name and a little bit of back and forth, the process is humanized and has the potential to earn a potential customer’s trust. This will make them more willing to share comments, concerns and contact information
There is this fine balance between connection and distance that today’s consumers are looking for. As mentioned before, Live Chats humanize the communication process. But it does so just enough so that consumers are comfortable. When a customer is met with someone willing to take the time to hear them out, they are more likely to confide in your company. This alone can generate a lead.
Today’s consumer culture is changing and affecting how businesses generate leads. Live chats are a modern form of business-to-consumer communication that allows for easy and informational conversation between your company and consumers.
Digital LeadSource is ready to take your lead generation strategy to the next level. Request a free trial and learn how Live Chat can benefit your business!
