Communication can optimize your business’s conversions. Before the use of the Internet, sales people would pick up the call and give past, present, and potential customers a call. This gave a guarantee to have a person on the other end of the phone. Since the digital revolution, lead generation services are learning how to intermingle traditional success stories with modern technology.
A study by Forrester Research reveals that 44 prefer of online consumers say having a live chat agent answer questions during their visit is a key feature on a website. Having a reliable source of information while trying to make an online purchase can reassure a buyer.
Within Live Chat, you can set different prompts for different scenarios. You can welcome first-time visitors, ask questions after a span of waiting, address return visitors and more. All of these messages should use a question or call-to-action to prompt the visitor to make their move!
It happens all too often: A customer fills their virtual shopping cart with a variety of your products, but they abandon it. But, why didn’t they follow through with the purchase? Find out by inviting them to chat. Say a customer is stuck between two products. You can prompt them with a quick message. This is said to result in a 7.28 percent conversion rate on average.
You can learn from the potential conversions that don’t go through. By finding trends within chats that are rated good, bad, or otherwise, you can see what people found informative and what they thought wasn’t useful. This makes it easier to repeat phrases and the type of service someone received while on your website.
The best part about live chat is that you get to engage with your customer. As you communicate with your customer, you learn about their needs. This then allows you to make adjustments to your website content or your approach to marketing. So, keep track of common questions or concerns customers express through chat.
Nowadays, your website is the best way to generate new leads. This means you should try innovative lead generation services, including Live Chat. From customer engagement to identifying your target audience, Live Chat provides an array of benefits for businesses. So, contact us today to learn more about our services!
