Businesses are engaging with more and more customers through online channels. Now, more than ever, businesses need to fully support the online customer experience and provide them with quality online support. Live chat is a great tool because customers can get almost instant results and they don’t have to sit on the phone waiting to talk to someone. Let’s take a look at some specific reasons why the live chat support tool and customer service are the perfect match.
Not only has live chat become the leading method for online support, it also yields to the highest satisfaction rates among customers. Online satisfaction is highest among customers who use the chat feature. When customers engage with a live chat representative, the overall experience is quick and simple. Live chat allows the customer the ability to multitask while talking to a representative. That keeps them on the website which will increase the chances that they will ultimately make a purchase.
Speaking of making purchases, almost 62% of internet consumers said they would purchase more products online if live customer support were available. Those are some pretty concrete numbers. Customers will buy if you have live chat. It’s that simple. When you think about it in those terms, you will realize that live chat is a sound investment. In fact, you will start to see an excellent return on investment almost instantly.
Live chat allows for one live chat agent to handle multiple inquiries at once. That allows you, as the business owner, to reduce costs when it comes to customer service representatives. In fact, the cost per interaction of live chat is significantly lower than most alternative methods like phone or email support.
It’s important when using live chat to have the right team working with you. At Digital LeadSource, we are that team. Contact us today to learn how we can work with you to successfully run live chat and to start your 30-day free trial.
