Facebook is at it again. This November, Facebook has begun a closed beta stage of Facebook Chat, a software that will act similarly to Live Chat. So, that may leave you wondering, which is better? While we don’t know all of the specifics of Facebook Chat, we can make some valid assumptions that makes our website chat service the reliable and successful choice in the long run:
Live Chat is an instant messaging software for websites to generate leads through business-to-consumer communication. This relies on exemplary customer service in order to bring in potential new customers. It also offers a ticketing system for those who do not offer 27/7 service. So, customers can leave questions after hours and expect a response as soon as possible. The main goal, however, is always to generate leads with chatters.
Most of us are familiar with Facebook Messenger. It allows us to chat with our friends and message companies in an instant message platform. Now, we’re learning about Facebook Chat. Nope, it’s not the same thing. Facebook Chat is a plugin in the beta stages that will allow businesses on Facebook to have a live messenger system on their websites in addition to on their Facebook page. The full version is not out yet, so we cannot know the full spectrum of service.
Facebook is the mecca of all social media. It is what truly started the evolution of social media and social media marketing. With that said, Facebook needs to constantly evolve. So, there is a strong possibility that within a couple years, Facebook Chat will be irrelevant or obsolete. Live Chat evolves specifically for the instant message form of communication. It is here to guide this type of conversation between businesses and potential customers.
Facebook is the Big Brother of social media. You willingly share so much information from the time you sign up for Facebook to every time you post, view something, or engage with something. Facebook is constantly tracking you and your habits for research purposes. So, you need to be extremely careful with the type of information you put out. Live Chat is secure for you to share your contact and little bits of personal information necessary to generate a lead.
Agents who man Live Chat windows are experts at what they do. They spend their days communicating with a variety of businesses and handling the personalities of different chatters. Then, they know the proper follow-up method to ensure that businesses are getting the leads that come through. Live Chat also dedicates its researching to perfecting the ever-evolving realm of B2C and B2B communication. Facebook dabbles in a lot of different forms of communication. There is the high chance that Facebook Chat will not be as focused on tailoring its service to that strong communication.
Live Chat and its lead generation methods are here to stay! If you are looking to transform how your online business attracts potential, it’s time to consider implementing a website chat. So, request a 30-day, free trial and start seeing the benefits first hand!
